Marketing Manager (Job Code: 6193)

Job Title: Marketing Manager
Industry: Commercial Electromechanical  Equipment
Company Type: Wholly Foreign-Owned Enterprise (Multinational
Location: Shanghai, China
Reporting Line: Head of China
Team Size: Leading a small team
Role Overview:
We are seeking a strategic and hands-on Marketing Manager to lead our marketing function in China. In this role, you will be responsible for developing and executing B2B marketing strategies to drive brand awareness, customer acquisition, and sales enablement for our commercial catering equipment portfolio. You will lead a small team and work closely with the Head of China and regional/global marketing teams.
Key Responsibilities:
1. Develop and implement the annual marketing plan and budget in alignment with business goals and the direction of the Head of China.
2. Lead brand positioning, trade marketing, and go-to-market strategies for new product launches in the foodservice equipment sector.
3. Plan and execute integrated marketing campaigns across digital, trade shows, channel partner programs, and direct customer engagement.
4. Build and maintain strong relationships with key industry stakeholders including distributors, specifiers, and kitchen consultants.
5. Drive content marketing (case studies, product videos, technical brochures, etc.) to support the sales team and channel partners.
6. Monitor market trends, competitive landscape, and customer needs to identify growth opportunities.
7. Lead, mentor, and develop a small marketing team, ensuring clear KPIs and professional growth.
8. Track, analyze, and report on marketing performance metrics and ROI.
9. Coordinate with regional and global marketing teams to leverage international resources while localizing strategies for the China market.
Qualifications & Requirements:
1. Bachelor’s degree or above in Marketing, Business, or a related field.
2. Minimum 6–10 years of marketing experience, hand-on in online and offline marketing activities, with at least 2–3 years in a managerial role.
3. Industry background required: Commercial kitchen equipment, catering equipment, HVAC, industrial B2B /B2C products, Automotive or premium consumer goods
4. Proven experience in B2B /B2C,  marketing, including channel marketing, trade shows, and technical product promotion.
5. Strong leadership skills with experience managing a small team.
6. Excellent command of English (both written and spoken) – able to communicate effectively with the Head of China and global stakeholders.
7. Data-driven with strong analytical and project management skills.
8. Experience in a multinational or foreign-invested enterprise is highly preferred.
What We Offer:
1. International and collaborative work environment.
2. Direct exposure to regional and global leadership.
3. Opportunity to shape marketing strategy for a global leader in catering equipment.