General Manager–Sales (Job Code: 6203)

Position Title: General Manager, Sales (Hong Kong & Macau)
Department: Sales & Commercial
Reports to: Regional Vice President, Asia Pacific
Location: Hong Kong SAR
Employment Type: Full-time, Permanent

1. COMPANY OVERVIEW

Our client is a globally renowned, multi-national enterprise (MNE) with a strong heritage in the Electro-Mechanical (E&M) products industry. With over half a century of engineering excellence, we design, manufacture, and distribute high-value products in the global market. We are seeking a dynamic and results-oriented Sales General Manager to lead our Hong Kong and Macau business units, driving market penetration and revenue growth in this strategic region.

2. POSITION SUMMARY

The Sales GM will be fully accountable for the P&L, commercial strategy, and sales operations across Hong Kong and Macau. This is a high-impact leadership role responsible for managing a sizable team of 40 professionals, including Sales Managers, Technical Engineers, and Business Development staff. The successful candidate will act as the face of the company, leveraging deep local networks to expand market share, secure major projects, and strengthen relationships with key accounts.

3. KEY RESPONSIBILITIES

Strategic Leadership & Business Development

• Develop and execute a robust 3-to-5-year commercial strategy to achieve aggressive sales targets, market share growth, and profitability goals in the HK/Macau region.
• Identify emerging market opportunities, particularly within the Greater Bay Area (GBA) infrastructure boom, and lead the tendering process for large-scale projects.
• Spearhead new market entry strategies for innovative E&M product lines, transforming technical features into commercial value propositions.

Team Management & Leadership (40 Reports)

• Provide visionary leadership to a cross-functional team of 40, fostering a culture of high performance, accountability, and technical excellence.
• Mentor and develop the sales management pipeline, ensuring succession planning and employee retention.
• Implement performance management systems (KPIs) to monitor individual and team effectiveness, driving motivation through recognition and incentive programs.

Market & Client Relations (HK & Macau)

• Cultivate and maintain C-level relationships with key developers, contractors, government bodies, and engineering consultants.
• Act as the primary escalation point for major client negotiations, contract disputes, and complex technical solutions.
• Ensure the team provides world-class after-sales service and technical support, solidifying the company’s reputation as a trusted partner.

Operational & Financial Management

• Manage the regional P&L, including budgeting, forecasting, and cost control.
• Collaborate with the global supply chain and engineering teams in Asia/Europe/USA to align local inventory and product customization with regional demand.
• Ensure full compliance with local regulations, safety standards, and corporate governance policies.

4. QUALIFICATIONS & EXPERIENCE

Essential Requirements:

• Industry Experience:Minimum 10+ years of progressive sales experience in the related
• Market Knowledge:Deep-rooted understanding of the Hong Kong and Macau markets, with proven success in winning orders
• Regional Savvy:Solid experience covering the Greater Bay Area (GBA) ecosystem, including cross-border logistics and regional supply chains.
• Leadership:Proven track record of managing large, diverse teams (minimum 30+ reports), with a strong emphasis on coaching, empowerment, and team motivation.
• Language:Fluent in English, Cantonese, and Mandarin (written and spoken).
• Education:Bachelor’s Degree in Engineering (Mechanical, Electrical, or Building Services) or Business Administration.

Preferred Qualifications:

• Native or long-term resident of Hong Kong or Macau(with existing professional networks in the region).
• Existing relationships with major local contractors
• Experience working in a Western/European MNE with a matrix organizational structure.

5. PERSONAL COMPETENCIES

• Strategic Thinker:Ability to see the “big picture” while managing granular operational details.
• Influential Leader:Charismatic and persuasive, capable of inspiring a mature team to embrace change and exceed targets.
• Commercial Acumen:Strong negotiation skills with a sharp focus on margins and ROI.
• Resilience:Ability to thrive in a fast-paced, high-pressure environment with tight project deadlines.

6. WHAT WE OFFER

• Competitive base salary with an attractive performance-based bonus scheme.
• Expatriate-grade benefits (Housing allowance, Medical, Insurance, Provident Fund).
• A chance to lead a well-established market leader in a rapidly growing regional hub (GBA).
• Autonomy to drive strategic transformation with the full backing of a global Fortune-listed parent company.