Asia Marketing Manager

职位描述

 Our client is from Europe, is an internationally active, owner-managed company that has 100 years of experience and operates successfully in the industrial sectors as well as in the fields of Consumer tools sector

Title: Asia Marketing Manager
Report to : Markting VP based In USA

Location: Flexible (Suzhou City or Fuzhou City)

JOB Duties:

•  Build and Drive  company brand awareness, consideration and conversion
•   Regionalize the global brand strategy for local relevance and execution across Asia
•  Other assigned tasks by the supervisor.
•   Collaborate with cross-functional leaders and teams on strategic alignment and execution (Sales/Ops/Fin/Product/Manuf/HR)
•  Prioritize China Ecommerce success (ex: Tmall, JD)
• Brainstorm new and creative growth channels and strategies to enhance both online consumer and in market experience and increase customer engagement.
•   Perform market data collection, market analysis, identify and communicate competitive issues/opportunities and trends for the region. Leverage local sales team for frontline information and trends from distributors and key customers.
• Prepares financial analysis for Branding evaluation and decision making.
•  Develop and implement effective branding and advertising Plans (including digital ex:WeChat, and physical ex: doorheads and more).
•   Interface as needed with Global Markets teams.
•   Initiate customers facing materials under branding guidance by working with creative team closely for branding consistency.
•   Analysis of social media performance and assess against goals (KPIs), ensure performance of social buzz. Create and maintain the relationship with digital & Ecommerce media sources to generate more social buzz.
• Develop and monitor effective digital & Ecommerce marketing campaign and track results including traffic, views, leads. Improve end-user experience.

职位要求

• Bachelor’s degree in Marketing, Business and/or related field.
•   Solid experience in managing international/global communication.
• Fluent oral and written English.
• Relative Knowledge in the industry is a plus.
• Ability to handle different projects simultaneously.
• Computer skills, data entry and digital & Ecommerce marketing knowledge.
• Cross function organization experiences.
•   A strong team player.
• Strategic thinker with the ability to multi-task, problem-solve, and prioritize in a fast paced working environment.
•  Rich Ecommerce business experience/skill.
• Minimum 5 years related marketing manager experience.