Marketing Communication Manager


Marketing Communication Manager

  • 上海

A Global Leading Company from Europe with Auto Component Products

The hiring company is a multinational company in the automotive component industry, from Europe

Position Overview:
The Marketing Communication professional is responsible for developing and executing marketing strategies that promote brand awareness, generate leads, and increase sales. This individual must possess a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively in a fast-paced environment.

Primary Responsibilities:

1. Develop and implement marketing plans and campaigns to meet organizational goals.
2. Coordinate with internal teams to identify target markets, define marketing messages, and determine appropriate channels for communication.
3. Manage social media platforms, websites, email newsletters, and other digital marketing channels to drive engagement and conversions.
4. Create and edit marketing materials such as brochures, flyers, emails, and web content to ensure brand consistency and effective communication.
5. Measure and analyze marketing campaigns’ performance to identify trends and improve future efforts.
6. Collaborate with external agencies or contractors when necessary.
7. Maintain a strong understanding of industry trends and competitors,and apply learnings to marketing strategies.

Required Skills:

1. Bachelor’s degree in marketing, communication, or related field.
2. Minimum 3-5 years of experience in marketing or related field.
3. Strong understanding of marketing principles, including market segmentation, target audience identification, and marketing mix.
4. Excellent written and verbal communication skills in English.
5. Proficiency in Microsoft Office suite (Word, Excel, PowerPoint).
6. Ability to work independently and collaboratively in a team environment.
7. Strong project management skills with the ability to manage multiple tasks simultaneously.
8. Ability to quickly adapt to changing priorities and market conditions.

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