Marketing Manager(Job Code: CR6054)

Job Title: Marketing Manager

Company: From Europe

Product Focus: Components for HVAC and Cooling Systems

Location: Qingdao City, Shandong Province

About Us:

The hiring company is a reputable player in the HVAC industry, specializing in manufacturing high-quality components for heating, ventilation, air conditioning, and cooling systems. With a strong focus on innovation and sustainability, we are dedicated to providing our customers with cutting-edge solutions that meet their evolving needs. Our components, including heat pumps and heat exchangers, are renowned for their efficiency, durability, and performance.

Role Overview:

We are seeking a Marketing Manager with at least 3 years of experience in the HVAC industry to lead our marketing efforts and drive growth for our components for HVAC and cooling systems. As a key member of our management team, you will be responsible for developing and executing marketing strategies, enhancing brand awareness, and fostering customer relationships. Your expertise in heat pumps, heat exchangers, and other HVAC components will be instrumental in achieving our business objectives.

Key Responsibilities:

1. Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitors, providing actionable insights to the senior management team.

2. Strategy Development: Develop and implement comprehensive marketing strategies that align with the company’s overall business plan and goals.

3. Product Positioning: Position our HVAC components, including heat pumps and heat exchangers, in the market to maximize their appeal to target customers.

4. Brand Awareness: Enhance brand recognition and reputation through strategic marketing campaigns, public relations, and social media activities.

5. Customer Engagement: Foster strong relationships with customers, understanding their needs and preferences to tailor marketing messages and offers.

6. Sales Support: Collaborate closely with the sales team to provide marketing materials, presentations, and support for sales initiatives.

7. Budget Management: Manage the marketing budget, ensuring cost-effective use of resources while achieving desired results.

8. Team Leadership: Lead and motivate the marketing team, providing guidance, feedback, and professional development opportunities.

9. Communication: Serve as the primary spokesperson for the marketing department, communicating with internal and external stakeholders effectively.

Qualifications:

1. Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

2. Experience: Minimum of 3 years of experience in the HVAC industry, with a focus on marketing heat pumps, heat exchangers, and other HVAC components.

3. Industry Knowledge: Deep understanding of the HVAC industry, including market trends, product specifications, and customer needs.

4. Marketing Skills: Proven expertise in developing marketing strategies, managing budgets, and executing marketing campaigns.

5. Communication: Excellent verbal and written communication skills in English, with the ability to articulate complex concepts clearly and persuasively.

6. Leadership: Strong leadership abilities, with the capacity to inspire and guide a team to achieve marketing goals.

7. Technical Aptitude: Familiarity with HVAC technology, particularly heat pumps and heat exchangers, and how they fit into overall system designs.

What We Offer:

1. Competitive salary and benefits package.

2. Opportunities for career growth and professional development.

3. A collaborative and innovative work environment.

4. The chance to make a significant impact on the company’s success and the HVAC industry.