Senior BD Manager/Director (Job code: 6175)

Job Description: Business Development (BD) Director

Report to: Sales VP

Company: [Western-owned Wholly Foreign-Owned Enterprise (WFOE)], a globally renowned leader in liquid packaging solutions

Location: flexible at Shanghai/Guangzhou/Beijing

Position Overview:

We are seeking a dynamic and results-driven Business Development Director to spearhead our growth strategy by expanding new sales channels and driving market penetration for our innovative liquid packaging solutions. Reporting to the VP of Sales/Commercial, this role will focus on two key approaches:

1. Direct Client Acquisition: Identifying and securing partnerships with enterprises that directly utilize liquid packaging products (e.g., beverage, dairy, pharmaceutical, or FMCG manufacturers).
2. Indirect Channel Expansion: Leveraging influential retailers, e-commerce platforms, and distributors to amplify brand visibility and influence end-user adoption of our packaging solutions.

Key Responsibilities:

1. Design and execute a strategic plan to penetrate new markets and diversify sales channels, aligning with company objectives.
2. Proactively identify and engage high-potential clients in the liquid food/beverage industry or FMCG sector, building long-term partnerships.
3. Forge collaborations with key retailers, e-commerce giants, and distributors to create indirect pathways for product adoption.
4. Negotiate contracts and close deals with both direct clients and channel partners, ensuring revenue targets are met or exceeded.
5. Collaborate with cross-functional teams (marketing, product development, operations) to tailor solutions to client needs.
6. Monitor market trends, competitor activities, and customer feedback to refine strategies and maintain a competitive edge.
7. Train and motivate internal teams and external partners to effectively promote our products.
8. Travel frequently (domestic and international) to meet clients, attend industry events, and drive business growth.

Requirements:

1. Education: Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
2. Experience:

1) 8+ years of proven BD experience in the liquid packaging, liquid food/beverage, or FMCG industries.

2) Demonstrated success in developing direct client relationships and indirect sales channels (retailers, e-commerce, distributors).

3) Extensive network of contacts within liquid food manufacturers, FMCG brands, or key channel partners.

3. Skills:

1) Exceptional negotiation, communication, and presentation skills with the ability to influence C-level stakeholders.

2) Strategic thinker with strong analytical and problem-solving abilities.

3) Proficient in CRM tools (e.g., Salesforce) and MS Office Suite.

4. Language: Fluent English (written and spoken); additional languages (e.g., Mandarin) are a plus.
5. Personal Attributes:

1) Proactive, resilient, and adaptable to fast-paced environments.

2) Outgoing personality with a collaborative mindset.

3) Willingness to travel extensively (up to 50% of the time).